In the world of fashion and beauty, few names resonate with as much grace and relatability as Cassandra Lang. A true embodiment of elegance and determination, Cassandra’s journey from a beauty queen to a celebrated entrepreneur is nothing short of inspirational.
The Beginnings of a Queen
Cassandra’s career took a glamorous turn in 2018 when she was crowned Mrs. Arkansas. Her triumph didn’t stop there; she went on to win the prestigious title of Mrs. North Continent 2018 in Palm Springs, California. This victory opened doors to the global fashion stage, allowing her to walk in New York Fashion Week, Milan, Miami, Paris, and beyond. Collaborating with renowned designers like Michael Kors and Forever 21, Cassandra quickly became a recognized face in the industry.
Her charm and poise caught the attention of major publications. Cassandra graced the pages of Maxim as their Woman of the World 2020 and adorned the covers of Muscle and Fitness Hers, Women’s Fitness, and Inked Magazine, among others.
From Pharmacy to Fashion
Holding a Doctor of Pharmacy degree, Cassandra’s transition from healthcare to high fashion might seem unconventional, but it was a natural progression for her. In 2021, she launched her own cosmetic and skincare line, Beauty By PharmD, which rapidly gained international acclaim, now sold in 10,000 stores across 17 countries. This venture was showcased at New York Fashion Week, blending her scientific knowledge with her passion for beauty.
Her entrepreneurial spirit didn’t stop there. Cassandra founded RxRunway The Shows, a fashion show production that quickly gained worldwide recognition. RxRunway is more than just a fashion show; it’s a platform that champions inclusivity, giving models of all heights, weights, genders, and ethnicities a chance to shine. Cassandra’s initiative extends into wholesale clothing and candy with her brand Candy, named after her son Cameron, and Runway Mama.
Empowering Dreams
Cassandra’s vision is clear: to provide a platform where dreams can flourish. Inspired by the desire to support models, moms, and entrepreneurs, she created a space where everyone could showcase their talents without the constraints of traditional beauty standards. “Our runway is for everyone,” she declares, breaking down barriers and opening doors for aspiring talents worldwide.
A Unique Approach
What sets Cassandra apart is her unwavering commitment to inclusivity. RxRunway doesn’t adhere to conventional standards; instead, it celebrates diversity in every form. This unique approach not only sets her shows apart but also challenges the industry’s norms, bridging the gap between reality and unrealistic beauty ideals.
Driven by Impact
Cassandra’s motivation comes from the stories of those she helps. The gratitude and success of the models who achieve their dreams through her platform fuel her passion. Her philanthropic efforts are evident in the $20,000 RxRunway has donated to help models and brands travel and build their portfolios.
Defining Success
For Cassandra, success isn’t measured in awards or titles. “Success is the smile on people’s faces,” she says. The joy and confidence exuded by participants in her shows are the true markers of her achievements.
Cassandra and RxRunway has recently completed Dubai Fashion Week and it was a huge hit and will surely shine as a highlight of her career. She has inspired a lot of people on this journey and will continue to do so.
Looking Ahead
As Cassandra continues to make waves in the fashion industry, her calendar is packed with exciting projects. From Miami Swim Week to New York Fashion Week, Milan, and Tokyo, she remains a dynamic force, constantly pushing boundaries and creating opportunities.
Cassandra Lang’s journey is a testament to the power of elegance, ambition, and an unwavering belief in one’s dreams. She has not only transformed her own life but also paved the way for countless others to achieve their aspirations in the vibrant world of fashion and beauty.
