In the ever-evolving beauty industry, stories of resilience and passion stand out. Schenika Quattlebaum’s journey from a young girl fascinated by her mother’s makeup to the founder of Natalia Me-gan Beauty is one such story. Her tale is not just about creating a cosmetic brand; it’s about overcoming personal struggles, challenging societal norms, and building a brand with a purpose.
Early Beginnings
Schenika’s love affair with cosmetics began at a young age. She vividly recalls playing with her mother’s makeup, experimenting with colors and textures, and discovering the transformative power of beauty products. These early experiences ignited a passion that would later define her career.
The Birth of a Passion
As Schenika grew older, her fascination with makeup only deepened. She realized that cosmetics could do more than enhance beauty—they could empower and transform. This realization was pivotal in her journey, setting the stage for her future endeavors.
Initial Steps into the Beauty World
Determined to turn her passion into a career, Schenika began researching vendors and products in 2009. She spent countless hours studying trends, sourcing the best ingredients, and learning about the intricacies of the beauty industry. Her dedication paid off when she started her first collection of lip glosses right in her kitchen.
Establishing Natalia Me-gan Beauty
Officially launched in August 2018, Natalia Me-gan Beauty was the culmination of nearly a decade of hard work and determination. Schenika’s journey from 2009 to 2018 was marked by relentless pursuit of excellence and a commitment to offering the best products to her customers.
A Brand with a Purpose
Schenika’s personal experiences profoundly shaped the mission of Natalia Me-gan Beauty. As a domestic violence survivor, she often used makeup to cover bruises and black eyes. This experience gave her a unique perspective on the power of cosmetics, inspiring her to create a brand that not only enhances beauty but also offers a sense of normalcy and confidence to those who need it most.
Challenges and Triumphs
Building a cosmetic brand from the ground up is no easy feat. Schenika faced numerous challenges, including societal judgments about makeup. Despite being told she was “too pretty to cake her face,” she persisted, understanding that makeup was more than a superficial choice—it was a tool for empowerment and self-expression.
Unique Selling Proposition
What sets Natalia Me-gan Beauty apart is Schenika’s genuine connection with her customers. She listens to their needs, values their feedback, and incorporates their suggestions into her products. This customer-centric approach has earned her a loyal following and distinguishes her brand in a crowded market.
Decision-Making Process
Schenika’s decision-making process is deeply rooted in her faith. She prays over every major decision, seeking clarity and guidance. Once she has a clear direction, she collaborates with her Operations Manager, Sophia Waymer, to lay out the necessary steps and move forward.
Motivations Behind the Brand
The stories and testimonials from her customers motivate Schenika the most. Hearing how her products have positively impacted their lives, receiving gratitude from strangers, and sharing her own story as a domestic violence survivor fuels her passion and drives her to keep pushing forward.
Defining Success
For Schenika, success is not measured by financial gains but by the smiles on her customers’ faces. She believes that true success lies in making a positive impact on people’s lives. Over the past five years, she has achieved numerous milestones that many businesses only reach after a decade, proving that her definition of success is both meaningful and attainable.
Proudest Milestones
Schenika’s journey is marked by several proud moments. She was recognized as one of the “Top 30 Women Entrepreneurs to Take Inspiration From” by Entrepreneurs Herald Magazine and received the “She Is… Monumental Award” presented by Radio One. These accolades are a testament to her hard work, dedication, and the positive impact of her brand.
Future Projects and Aspirations
Looking ahead, Schenika has many exciting projects in the pipeline. From new product releases to expanding the brand, she is constantly innovating and seeking new ways to serve her customers. She is also taking on more speaking engagements and mentoring opportunities, hoping to inspire the next generation of entrepreneurs.
The Underdog Tour
In partnership with her sister and friend, Dana Hicks-Hungerford, They have launched “The Underdog Tour.” Both women have overcome significant hardships and are now sharing their stories to inspire others. The tour promises to be a powerful platform for empowerment and motivation.
Conclusion
Schenika Quattlebaum’s journey from a young girl playing with makeup to the founder of a global cosmetic brand is nothing short of inspiring. Her story is a testament to the power of passion, resilience, and the belief that beauty can be more than skin deep. Through Natalia Me-gan Beauty, she continues to make a positive impact on the lives of her customers, proving that true beauty comes from within.
