LS by Lauri Simpson redefines activewear with strength, elegance, and innovation. Designed for women who demand more, LS blends luxury with performance, empowering confidence and movement. More than fashion, it’s a lifestyle—where ambition meets style, and every piece inspires power.
The Moment of Realization: Creating LS by Lauri Simpson
For Lauri Simpson, the journey to launching her own activewear brand wasn’t a sudden epiphany but rather a gradual realization built over time. A model, performer, and coach, Lauri had always embraced an active lifestyle. Yet, despite her constant search for activewear that fused luxury with performance, she found the market lacking.
“I wanted pieces that sculpt the body, feel incredible to wear, and move effortlessly with you,” she shares. “When I couldn’t find exactly what I envisioned, I decided to create it myself.”
Thus, LS by Lauri Simpson was born—a brand designed to empower women through elegant and functional activewear, ensuring they feel their absolute best, no matter where life takes them.
The Signature LS Look: Bold, Refined, and Empowering
From the outset, LS was envisioned to be more than just another activewear brand. Lauri’s designs embody a signature aesthetic—minimalist silhouettes that make a bold statement.
“The LS look is bold yet refined,” she explains. “I focus on sculpting fits that accentuate and support the body, ensuring every piece feels as good as it looks.”
With a philosophy centered on strength, sophistication, and movement, LS seamlessly transitions from workout to everyday life, redefining activewear as a true lifestyle statement.
The Entrepreneurial Journey: Challenges and Triumphs
Launching a fashion brand is no easy feat, and for Lauri, the road was anything but smooth. From handling design and production to managing marketing and logistics, the challenges were relentless.
“There were moments when things didn’t go as planned—delays, unexpected obstacles, exhaustion,” she admits. “But I’ve learned that persistence and adaptability are everything. No business journey is linear, and success comes from pushing forward no matter what.”
Her resilience has been key in shaping LS into a brand that stands tall amid fierce competition, proving that setbacks are merely stepping stones toward greater achievements.
Standing Out in a Competitive Market
In a world flooded with activewear brands, LS needed to carve out a unique space. But for Lauri, the answer was clear—LS had to be more than just clothing; it had to be an experience.
“I wanted LS to feel different,” she emphasizes. “It’s not just about how the pieces look—it’s about how they make you feel.”
With premium fabrics, precision tailoring, and fashion-forward design, LS offers an identity that enhances both confidence and performance. When women wear LS, they don’t just dress for the gym—they step into the most powerful version of themselves.
A Community Built on Strength and Confidence
What has surprised Lauri the most is the deep, personal connection LS has fostered with its audience.
“The way the brand has become a part of women’s lives is incredible,” she says. “I receive messages from women around the world telling me how LS has changed the way they carry themselves—how it gives them a sense of confidence, motivation, and strength.”
For Lauri, this is the most rewarding aspect of her work—knowing that her designs inspire women to move through life with a renewed sense of self-assurance.
Beyond Fashion: A Platform for Empowerment
LS is more than just stylish activewear—it’s a movement. Lauri envisions her brand as a catalyst for empowerment, encouraging women to embrace their strength in all aspects of life.
“I want women to feel unstoppable—not just in fitness but in business, personal growth, and beyond,” she states. “Through LS, I strive to build a culture of confidence, resilience, and ambition.”
From brand messaging to collaborations and mentorship opportunities, Lauri ensures that LS stands as a beacon of inspiration for women worldwide.
The Future of LS: Expanding the Vision
Where does Lauri see LS in five years? The answer is ambitious yet clear—LS will evolve into a complete luxury lifestyle brand.
“While activewear is at our core, I envision expanding into new categories—high-performance apparel beyond the gym, exclusive collections that push design boundaries, and curated experiences that bring the LS brand to life in exciting ways.”
One thing is certain: the LS identity—strength and elegance—will continue to evolve, ensuring that women have access to pieces that empower them in every facet of their lives.
The Dream Product: Merging Fashion with Innovation
If Lauri could launch any product without limitations, she knows exactly what it would be.
“I would create the ultimate performance wear line—activewear that enhances movement in ways never seen before. Imagine designs that work with your body, adapting to your performance needs in real-time.”
For Lauri, the intersection of fashion and innovation is where the future lies, and LS is just getting started.
Advice for Aspiring Female Entrepreneurs
For women dreaming of launching their own brand, Lauri’s advice is simple yet powerful:
“Don’t wait for the perfect moment—just start. There will always be reasons to delay, to second-guess yourself, to feel like you’re not quite ready. But the biggest difference between those who succeed and those who don’t is action.”
Being bold, believing in your vision, and pushing through challenges are what set entrepreneurs apart.
The LS Philosophy in One Sentence
If Lauri had to define LS in a single statement, it would be this:
“LS is the embodiment of strength and elegance—designed for the woman who refuses to settle for anything less than extraordinary.”
A Message for Women Everywhere
Lauri leaves us with a final message that resonates deeply:
“You are capable of more than you think. Strength isn’t just physical—it’s in your decisions, your confidence, and your ability to go after what you want. Own your space. Take risks. Be relentless in the pursuit of your goals. The world belongs to those who refuse to hold back.”
For more information, visit laurisimpson.com or follow Lauri on Instagram: @laurisimpson | @lslaurisimpson
Art Direction & Photography: Wolfstar, @styleluxuryphotography
Hair Stylist: Tareq Daifallah, @theodurarmani
